Webinar Marketing Specialist

COMSOL, Inc. is seeking a full-time webinar marketing specialist to join our Marketing department onsite in Burlington, MA.

Job Description

Your passion for creating engaging online events will help provide our audience with a positive and informative experience interacting with our brand. As part of our Field Marketing team, you will assist in executing on the webinar program strategy and lead our global webinar program. You will be part of a group tasked with connecting with our target audience. We run several webinars per month both on our own website and with vendors.

Primary Responsibilities

• Webinar planning and execution:
  • Work with management and the Marketing and Sales departments to identify goals and target audiences.
  • Identify relevant webinar topics to engage our target audiences by working together with management and experts from other departments as well as studying past performance data.
  • Research new vendors and channels to reach our target audiences.
  • Execute on the webinar program, booking and scheduling webinars, selecting topics, and confirming speakers.
  • Serve as the primary point of contact for internal speakers, guest speakers, vendor contacts, and colleagues for all things related to webinars.
  • Coordinate the creation of event materials ensuring consistency throughout.
  • Schedule and conduct pre-event training sessions.
  • Oversee and moderate the live events, including assisting the speakers on the back end, troubleshooting issues if they arise, and reading out questions during the Q&A.
  • Ensure compliance with legal regulations, such as GDPR, when importing leads from vendor-hosted webinars.
• Marketing promotions for webinars:
  • Work closely with management to ensure cohesive messaging and branding.
  • Coordinate the creation of materials to promote webinars across multiple channels such as email, social media, and paid advertising.
  • Run performance tests to optimize marketing efforts and conversion rates.
• Post-event follow-up and performance analysis:
  • Nurture leads generated from webinars with effective follow-up campaigns tailored to them.
  • Work closely with the sales team to qualify and hand off leads for further sales opportunities.
  • Monitor and compile performance metrics from our webinars and related marketing promotions.
  • Gather feedback from attendees to refine future webinars.
  • Analyze webinar performance metrics to maximize lead generation for the greatest ROI, measuring related KPIs.
• Support the Field Marketing team running our local annual in-person conference, the COMSOL Conference Boston.

Minimum Qualifications

• 1–3 years of experience working in B2B marketing with experience in online events.
• Self-starter, who works both independently and collaboratively.
• Strong time management skills.
• Demonstrated ability to track multiple tasks for multiple projects, keeping projects on time, and reprioritizing as needed.
• Strong organizational, analytical, and problem-solving skills.
• Excellent written and verbal communication skills.
• Current eligibility to work in the U.S. No sponsorship for employment-based visas will be offered for this position.

Helpful Qualifications

• Positive, driven team player.
• Proficiency in using JIRA, Confluence, and Microsoft 365.
• Familiarity with webinar platforms such as GoToWebinar, On24, webinar.net, Zoom, GlobalMeet, and BigMarker.
• Bachelor's degree in marketing, business, communications, or a related field.
• Conceptual thinker with the ability to switch between the big picture and the details of a project.

About COMSOL

COMSOL is the leading innovator of multiphysics software for research and development (R&D). Our products are continuously pushing the boundaries of computer-aided engineering (CAE), so that our customers can solve challenging science and engineering problems and develop better products, faster.

The COMSOL product family enables our end users to solve even the most sophisticated science and engineering problems, thanks to our intuitive and flexible graphical user interface. We create the tools that drive new breakthroughs in physics and engineering — and we love what we do.

Working at COMSOL

The Burlington, MA, location has offices instead of cubicles or an open-floor plan, and is spacious, bright, and comfortable. Our kitchens are always stocked with fresh fruit and coffee. Employees enjoy a casual dress code, relaxed atmosphere, and free gym access. Our office is in an easy-to-find central location and we are within walking distance of many restaurants and the Burlington Mall.

The COMSOL Group is a fast-growing, high-tech engineering software company that was founded in Stockholm, Sweden, in 1986 and has grown to include 16 offices and a distributor network throughout the world.

At COMSOL, Inc. we offer our employees: * Compensation commensurate with skills and experience. * Health and 401(k) plans with a company match and other benefits. * Generous vacation time. * A spacious, bright, and comfortable office with private workspaces. * A surrounding office park with onsite restaurants, hotels, bars, and a free fitness center with workout classes (https://www.districtburlington.com/).

COMSOL is an Affirmative Action/Equal Opportunity Employer.

Salary range: $95K–$110K

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Cover Letter, CV, and University Grades Attachment(s) Cover Letter

Optional Equal Opportunity and Affirmative Action Information COMSOL is an Affirmative Action/Equal Opportunity Employer. Any information you volunteer below is for compliance with government regulations and guidelines only. Ethnicity I prefer not to self-identify at this time White Hispanic/Latino Asian African-American Pacific Islander American Indian Multiple Other Gender I prefer not to self-identify at this time Male Female Non-Binary Veteran I prefer not to self-identify at this time Protected Veteran Not a Protected Veteran Protected Veteran Definition Disabled Veteran (1) A veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs, or (2) A person who was discharged or released from active duty because of a service-connected disability. Active duty wartime or campaign badge veteran A veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. Recently Separated Veteran Any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty. Armed Forces Service Medal Veteran A Veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. COMSOL is a federal contractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. To do this, we must ask applicants if they have a disability or have ever had one. Completing this form is voluntary. I certify that I have read the "Voluntary Self-Identification of Disability" form and understand the options below represent the selections on that form. Voluntary Self-Identification of Disability I do not want to answer Yes, I have a disability, or have had one in the past No, I do not have a disability and have not had one in the past COMSOL is committed to working with and providing reasonable accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please call: (781) 273-3322 or send an email to HR-US@comsol.com. We will make a determination on your request for reasonable accommodation on a case-by-case basis.